Direct2EXchange provides strategic and technology performance marketing solutions. Our demand side and data management platform technology solutions facilitate real-time bidding, audience buying and data analytics. We bring together technology partners who provide a transparent view of impressions, audience insight and performance optimization tools with the ultimate goal of improving campaign performance and increasing ROI.
Do You Need a DSP Solution?
If you want to lower your online advertising CPM, improve campaign ROI and take control of audience targeting, you need a DSP.
Viewable Impressions and Why They Matter
So what is a viewable impression and how did we come to a place where it is acceptable that anywhere from 10 – 40% of impression are not viewed?
Audience Buying Fuels Online Advertising Growth
The EXchange Report survey of Canadian advertisers suggests that audience buying including behavioural and re-targeting in addition to video will fuel growth in the coming years.
How We Can Help You?
Direct2EXchange provides audience buying services including strategy and technology solutions for advertisers and trading desks.
